How do you create a mobile strategy? Mobile technologies are driving personal brand interactions with customers, and providing compelling opportunities for relationship development with prospects.
Mobile is the 4th screen. It’s always on and always with consumers in a very personal way. Beyond movies, television and the desktop web experience, the ubiquitous nature [...]
Remember when you got started on Facebook? There was that phase a few months into it where every high-school friend was suddenly back on your radar, whether or not there as any reason to have remembered them in the first place. Waves of old and new faces would wash up on the shore of [...]
When was the last time: • you were truly engaged, interested, and even fascinated by a discussion? • you left a meeting energized and actually thrilled about an exchange of ideas? • you learned something new, about the world or yourself? • you actually listened to someone else, and thought about what was being [...]
Everyone is talking Social Media, but what about companies with a more traditional profile? What are the true ramifications of web 2.0 technologies and modes of thinking to “traditional” clients? What are the avenues for innovation? What opportunities exist using the social web, and web 2.0 technologies this year? [...]
Social Media: Is the time spent doing it for the benefit of your company, or for yourself? This is on everyone’s mind, from the recent Social Media Club PDX meeting, to this Ad Age article by David Armano.
The furious reaction on both sides indicates that it is a sore topic for some. The [...]
If you were to take about 1000 sq feet of The Black Hole, it would represent the kind of place I grew up in – a house with a basement and garage crowded with the very same castoff equipment. [...]
She has vivid memories of seeing the West through a portal in the wall… all brightly lit, with every advantage out of reach. She has given up so much, and worked so hard to come here, and she is very afraid to see that our country is beginning to look like the dark side. With our economic woes, and every political decision reduced to sound bites and party politics it is beginning to blur the distinction between “us” and “them” back in the Cold War. Our constitutional freedoms have been restricted in the name of security, and it seems that oligarchy is having its way with us on Wall Street… Its not about apple pie and Chevrolet anymore… There almost isn’t any Chevrolet to speak of… [...]
I am reading a book by Barbara Kingsolver; Animal, Vegetable, Miracle, in which she makes a great case for us to re-evaluate how we think about food. Among many other important topics, she talks about how Americans have a commodity based relationship to food. We treat it differently than those in Europe. We eat [...]
The other day, I was riding along in my car with the radio on. I don’t recall the purpose of the particular advertisement, but it mentioned “Golden Years” in reference to some financial product. It got me thinking about language, and how it forms what we think, and how concepts are “packaged” for us [...]