The future is in the palm of your hands.

How do you create a mobile strategy? Mobile technologies are driving personal brand interactions with customers, and providing compelling opportunities for relationship development with prospects.

Mobile is the 4th screen. It’s always on and always with consumers in a very personal way. Beyond movies, television and the desktop web experience, the ubiquitous nature [...]

April 23rd, 2010 | Category: Mental Activity, Social Media, Strategy, Uncategorized | Leave a comment

Relevance: The New Dimension in Social

Remember when you got started on Facebook? There was that phase a few months into it where every high-school friend was suddenly back on your radar, whether or not there as any reason to have remembered them in the first place. Waves of old and new faces would wash up on the shore of [...]

April 5th, 2010 | Category: Mental Activity, Social Media, Strategy | Leave a comment

Social Interaction and Opportunities within Web 2.0

Everyone is talking Social Media, but what about companies with a more traditional profile? What are the true ramifications of web 2.0 technologies and modes of thinking to “traditional” clients? What are the avenues for innovation? What opportunities exist using the social web, and web 2.0 technologies this year? [...]

July 27th, 2009 | Category: Mental Activity, Social Innovation, Social Media, Strategy | Leave a comment

Are you a Gear or a Being?

Social Media: Is the time spent doing it for the benefit of your company, or for yourself? This is on everyone’s mind, from the recent Social Media Club PDX meeting, to this Ad Age article by David Armano.

The furious reaction on both sides indicates that it is a sore topic for some. The [...]

February 24th, 2009 | Tags: | Category: Mental Activity, Social Media, Strategy | Leave a comment